Campaign Execution Agent
From Emailed Brief to Live Campaign Across Every Channel
Email a campaign brief in plain language. The agent extracts every parameter, resolves your audience segments, configures the campaign across WhatsApp, SMS, RCS, and email, presents it for your approval, launches on schedule, and delivers a performance report - cutting setup from hours to minutes.
EMAILED BRIEF
"Launch a flash sale campaign on WhatsApp and SMS to loyalty segment. 20% off, starts Friday 9 AM."
Channels
WhatsApp + SMS
Audience
8,241
Offer
20% off
Launch
Fri 9 AM
The Challenge
Campaign setup is slow, manual, and error-prone - and it does not scale with the volume brands need today.
4+ Hours Per Campaign Setup
Reading the brief, logging into platforms, resolving audience segments, configuring templates, setting schedules, and launching - every campaign is the same grind.
Manual Data Entry Errors
Wrong segment IDs, mismatched templates, incorrect send times. A single typo in audience targeting can send the wrong message to the wrong people and waste the entire budget.
Team Bottleneck at Scale
Campaign volume keeps growing but ops team size stays flat. Running 100+ campaigns a month manually means missed deadlines, late launches, and burnout.
No Time for Strategy
When the team spends all day on campaign mechanics, nobody is optimizing creative, analyzing performance, or improving targeting - the work that actually moves the needle.
How It Works
From Brief to Report in Five Steps
Brief Received
The agent monitors a dedicated inbox and picks up campaign briefs written in plain language - campaign name, audience, channel, offer, timing.
Parameters Extracted and Validated
NLU extracts every campaign parameter. If anything is missing or ambiguous - a segment name, a send date, a template reference - the agent replies to ask before proceeding.
Audience Resolved and Campaign Configured
Audience segments are matched to platform contact lists. Templates are selected, channels configured, and scheduling locked in - all via API, no manual platform login.
Human Approval Gate
A structured summary showing audience size, channel breakdown, send time, and message content is presented for sign-off. Nothing launches without explicit approval.
Launch and Performance Report
The campaign goes live across all channels simultaneously. After completion, a performance report with delivery, engagement, and conversion metrics is generated automatically.
12 min
Average Setup Time
Down from 4+ hours of manual work
90%
Less Manual Effort
Brief to launch with one approval step
3x
Campaign Volume
Same team handles triple the throughput
0
Config Errors
Validated against live platform data
Capabilities
What Gets Automated
Email Brief Parsing
Reads plain-language campaign briefs from email and extracts structured parameters - campaign type, audience, channel, offer, budget, and timing.
Missing-Info Follow-Up
When a brief is incomplete, the agent replies to ask for the missing details rather than guessing. One email loop eliminates stand-up meetings and Slack threads.
Audience Segment Resolution
Translates human-readable audience descriptions into precise platform segments, cross-referencing contact lists, opt-in status, and purchase history.
Template Configuration
Selects and configures message templates based on campaign type and channel requirements - WhatsApp interactive templates, SMS text, RCS rich cards, email HTML.
Pre-Launch Validation
Checks opt-in consent, template compliance, audience size, budget limits, and scheduling conflicts before presenting the campaign for approval.
Cross-Channel Scheduling
Configures optimal send times across channels based on audience timezone distribution and engagement patterns, with coordinated launch execution.
Delivery Monitoring
Tracks sent, delivered, read, and clicked metrics in real time across all channels, with anomaly detection for delivery issues.
Automated Reporting
Generates post-campaign performance reports with delivery funnels, channel-by-channel engagement, and actionable recommendations.
Channels We Execute
Rich media campaigns with interactive templates, buttons, carousels, and quick replies - delivered via the WhatsApp Business API.
SMS
Universal-reach text campaigns with delivery receipts, ideal for time-sensitive offers and transactional messages.
RCS
Next-generation messaging with rich cards, suggested actions, and branded sender profiles on supported Android devices.
HTML-rich campaigns with dynamic personalization, A/B testing, and detailed open and click tracking.
Push Notifications
Mobile and web push alerts with deep linking, segment targeting, and real-time delivery tracking.
Multi-Channel Coordinated
Campaigns that span multiple channels simultaneously, with coordinated timing to avoid message fatigue.
FAQ
Frequently Asked Questions
How does the agent read campaign briefs?
The agent monitors a dedicated email inbox. When a new brief arrives, it uses natural language understanding to extract campaign parameters - name, audience, channel, offer, timing, budget. Briefs do not need to follow a template; plain-language descriptions work.
What happens if the brief is incomplete?
The agent identifies missing required fields - like a send date or audience segment - and replies to the sender asking for the specific information. It does not proceed until all critical parameters are confirmed, preventing campaigns from launching with incomplete configuration.
Is there always a human approval step?
Yes. Every campaign is presented as a structured summary for human review before launch. The summary includes audience size, channel breakdown, message content, and scheduled send time. Nothing is sent without explicit sign-off.
Can it handle campaigns across multiple channels at once?
Yes. A single brief can specify multiple channels - for example, WhatsApp and SMS. The agent configures each channel with appropriate templates and formatting, coordinates the send timing, and reports on each channel separately.
How does audience resolution work?
The agent matches natural-language audience descriptions (like 'loyalty members in Mumbai') against your platform's contact lists and segments. It validates opt-in status, checks segment sizes, and confirms the match before proceeding.
What metrics are included in the performance report?
Reports include delivery funnels (sent, delivered, read, clicked) broken down by channel, audience segment performance, cost per engagement, and recommendations for future campaigns based on observed patterns.
Request a Demo
See how the agent works with your data. Fill in your details and our team will set up a personalised walkthrough for you.